Prepared for Monster Beverage · STORM · November 2026
STORM’s first campaign put two tennis players at the front of it. One of them is already the Pulse Partner of an INTENNSE team. INTENNSE is the professional league where three women and three men play for one score, in Atlanta, home of the company that holds a fifth of Monster. We’d like to show you a court built for STORM.
A partnership proposal · Six sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ Already on the roster
When STORM went national on 6 May 2026, two of its first five ambassadors were tennis players: Taylor Fritz and Sloane Stephens, a man and a woman. Sloane Stephens is also the Pulse Partner of INTENNSE Rips. In our league, players like them don’t play alone. Three women and three men take the court as one team, for one score.
“Good Energy In – Good Energy Out”, the brand’s first ambassador campaign.
Taylor Fritz and Sloane Stephens, alongside music, basketball and lifestyle.
She is the Pulse Partner of INTENNSE Rips.
Every point from either counts the same, toward one score.
“You’re seeing we’re branching out with a female entry in FLRT, and you see our wellness entry in Storm.”
Rob Gehring · CEO Americas, Monster Beverage · May 2026
■ Energy on a clock
A Pro Arc runs about an hour and forty minutes, on a single running score. Inside it are the Bolts: ten-minute segments on a running clock, where a single two-point play can take a team from a point down to a point up. They are the moments a match turns, and they come back every match night, on the clock.
Not perimeter. The burst itself: the Bolt, presented by STORM, on court and on screen across fourteen distribution platforms. Good energy in before it, good energy out after it, with the players STORM already works with telling the story between Arcs.
■ Already home
The Coca-Cola Company, headquartered in Atlanta, holds about 21% of Monster Beverage, and Monster reaches shelves through the Coca-Cola bottler system. Monster is the first venue sponsor of Cosm, whose Atlanta dome opened at Centennial Yards in June. In 2027 every INTENNSE team plays its season in the same city.
Headquartered in Atlanta, and Monster’s partner in distribution since 2015.
At Centennial Yards, with Monster as Cosm’s first venue sponsor.
The largest city tennis league in the world, founded in 1934.
The whole league plays its 2027 Season in the city, from late May to 1 August.
Cosm puts live sport on a dome in front of a crowd. An INTENNSE match night on the Cosm Atlanta dome, with the players in the room afterwards, is a watch party built for the adults who play this city’s league tennis every week, and a natural home for the brand already on Cosm’s walls.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two ways in
Put STORM on the court in every match, or in the rooms where Atlanta’s league players gather. They are designed to work together, and both are built for an adult audience.
STORM inventory is built for the adult audience: the stands, the broadcast and the league players. The league’s junior and ball-keeper programmes are kept separate, so the partnership sits where the brand does.
■ Next step
We’d love an hour with the STORM team — in Corona, or on court with the players in Atlanta.
Eight teams in the city where Coca-Cola, Monster’s partner, is headquartered.
The league’s biggest broadcast, with the final Bolt presented by STORM.
Every home market, and a League Night in each.
Good energy in. Good energy out. One score.
